About Us:

The TideWe story began on a cool, crisp November morning, deep in the oak-studded ridges of Western Wisconsin. The whitetail rut was in full swing, and the woods were alive with anticipation as two hunters embarked on their pursuit. Growing up in the Midwest instilled in them a profound passion for the great outdoors—hunting, fishing, camping, hiking—it’s in their blood; it’s their everyday life.

However, during that fateful hunt, they encountered gear failures that dampened their experience. Determined to prevent such issues for themselves and fellow outdoor enthusiasts, they founded TideWe. Their mission: to provide high-quality, reliable, and affordable gear that enhances the outdoor experience for everyone.

Today, TideWe offers a diverse range of products, including hunting blinds, waders, boots, and heated clothing, all designed to withstand the elements and perform when it matters most. Rooted in the heartland of America, TideWe remains committed to equipping outdoor enthusiasts with the gear they need to pursue their passions confidently.